[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hcl.sk\/twitter-ako-vhodny-nastroj-k-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.hcl.sk\/twitter-ako-vhodny-nastroj-k-marketingu\/","headline":"Twitter ako vhodn\u00fd n\u00e1stroj k marketingu?","name":"Twitter ako vhodn\u00fd n\u00e1stroj k marketingu?","description":"Soci\u00e1lna sie\u0165 Twitter je u n\u00e1s zn\u00e1ma ako menej zn\u00e1mej\u0161ia alternat\u00edva Facebooku. Zato si ju v\u0161ak predstavujeme ako web, ktor\u00fd vyu\u017e\u00edvaj\u00fa podnikatelia \u010di skr\u00e1tka ako soci\u00e1lnu str\u00e1nku, ktor\u00e1 je vhodn\u00e1 okrem in\u00e9ho aj k reklame, propag\u00e1cii a marketingu. Ale samozrejme aj k soci\u00e1lnej komunik\u00e1cii a predov\u0161etk\u00fdm k zdie\u013eaniu z\u00e1\u017eitkov s priate\u013emi. No t\u00fdch vyu\u017eit\u00ed je&hellip; <p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/www.hcl.sk\/twitter-ako-vhodny-nastroj-k-marketingu\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>","datePublished":"2018-02-12","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.hcl.sk\/author\/#Person","name":"","url":"https:\/\/www.hcl.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/44215cbfc388d6c267f7eccf0a5fae95a459f733d44435ee1a21bfc9d2aea339?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44215cbfc388d6c267f7eccf0a5fae95a459f733d44435ee1a21bfc9d2aea339?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hcl.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hcl.sk\/wp-content\/uploads\/img_a286774_w2030_t1523543457.jpg","url":"https:\/\/www.hcl.sk\/wp-content\/uploads\/img_a286774_w2030_t1523543457.jpg","height":0,"width":0},"url":"https:\/\/www.hcl.sk\/twitter-ako-vhodny-nastroj-k-marketingu\/","about":["Web"],"wordCount":395,"articleBody":"Soci\u00e1lna sie\u0165 Twitter je u n\u00e1s zn\u00e1ma ako menej zn\u00e1mej\u0161ia alternat\u00edva Facebooku. Zato si ju v\u0161ak predstavujeme ako web, ktor\u00fd vyu\u017e\u00edvaj\u00fa podnikatelia \u010di skr\u00e1tka ako soci\u00e1lnu str\u00e1nku, ktor\u00e1 je vhodn\u00e1 okrem in\u00e9ho aj k reklame, propag\u00e1cii a marketingu. Ale samozrejme aj k soci\u00e1lnej komunik\u00e1cii a predov\u0161etk\u00fdm k zdie\u013eaniu z\u00e1\u017eitkov s priate\u013emi. No t\u00fdch vyu\u017eit\u00ed je viac a t\u00fato &#8222;alternat\u00edvu&#8220; zrejme vyu\u017e\u00edvaj\u00fa i niektor\u00ed Slov\u00e1ci \u010di obyvatelia Eur\u00f3py, i ke\u010f je vyu\u017e\u00edvan\u00e1 hlavne v USA. To v\u0161ak nemen\u00ed ni\u010d na fakte, \u017ee svojich fan\u00fa\u0161ikov m\u00e1 i v na\u0161ich kon\u010din\u00e1ch. Pr\u00e1ve preto by sme si t\u00fato soci\u00e1lnu sie\u0165 Twitter mohli predstavi\u0165 o nie\u010do bli\u017e\u0161ie. Konkr\u00e9tnej\u0161ie sa pozrieme na tvrdenie, \u010di je t\u00e1to str\u00e1nka v zmysle marketingu skuto\u010dne nadraden\u00e1.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tvrdenie, \u017ee Twitter m\u00e1 celosvetovo ve\u013ea pou\u017e\u00edvate\u013eov je pravdiv\u00e9, \u010d\u00edslo 75 000 000 p\u00f4sob\u00ed skuto\u010dne l\u00e1kavo. No v\u017edy je dobr\u00e9 pozera\u0165 sa na veci s nadh\u013eadom, rovnako ako v tomto pr\u00edpade. Sta\u010d\u00ed sa pozrie\u0165 na inform\u00e1ciu, \u017ee Facebook disponuje 600 000 000 u\u017e\u00edvate\u013emi, \u010do je podstatne viac. Twitteru v\u0161ak nemo\u017eno uprie\u0165 r\u00fdchlos\u0165 \u0161\u00edrenia pr\u00edspevkov medzi v\u0161etk\u00fdmi u\u017e\u00edvate\u013emi. Priemern\u00fd u\u017e\u00edvate\u013e Twitteru m\u00e1 \u00fadajne v priemere 27 priate\u013eov, pri\u010dom na Facebooku ich m\u00e1 priemern\u00fd u\u017e\u00edvate\u013eov o 100 viac.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Treba v\u0161ak podotkn\u00fa\u0165 i \u0161tatistiku, \u017ee na soci\u00e1lnej sieti Twitter je zaregistrovan\u00fdch \u00fadajne 4 000 slovensk\u00fdch u\u017e\u00edvate\u013eov, z toho je 250 slovensk\u00fdch firiem. \u010ci\u017ee na jednej strane vrav\u00edme o malom po\u010dte Slov\u00e1kov a ve\u013ekej konkurencii, na druhej strane to v\u0161ak dokazuje, \u017ee v ot\u00e1zke marketingu je Twitter je z ve\u013ekej \u010dasti zn\u00e1my ako sie\u0165 vhodn\u00e1 k marketingu, kde\u017eto Facebook z ve\u013ekej \u010dasti ako str\u00e1nka k nez\u00e1v\u00e4znej komunik\u00e1cii \u010di k \u010d\u00edtaniu nekomer\u010dn\u00fdch pr\u00edspevkov.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 O u\u017e\u00edvate\u013eoch Twitteru panuje obecn\u00e1 mienka, \u017ee s\u00fa vzdelan\u00ed a bohat\u00ed. V podstate je to pravda. Udajne a\u017e cez 60 % \u013eud\u00ed na tejto sieti m\u00e1 za sebou \u00faspe\u0161n\u00e9 \u0161t\u00fadium na vysokej \u0161kole, pri\u010dom takmer 50 % u\u017e\u00edvate\u013eov \u00fadajne zarob\u00ed 50 000 dol\u00e1rov ro\u010dne.                                                                                                                                                                                                                                                                                                                                                                                        3.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Twitter ako vhodn\u00fd n\u00e1stroj k marketingu?","item":"https:\/\/www.hcl.sk\/twitter-ako-vhodny-nastroj-k-marketingu\/#breadcrumbitem"}]}]